pacific hospitality group invests more than $20 million in resort upgrades to bacara resort spa

Bacara Resort & Spa

Pacific Hospitality Group Invests More Than $20 Million in Resort Upgrades

Since Pacific Hospitality Group acquired Bacara Resort & Spa in February 2013, the ownership group has invested more than $20 million into the beachfront property. Recent improvements include a Foley wine tasting room, a new coffee bar, a refreshed seaside restaurant and an upgraded poolside bar.

Today, Pacific Hospitality Group’s commitment to the iconic 78-acre property continues with an extensive guestroom renovation. All 358 rooms, suites and luxury retreats (ranging from 450 to 3,700 square feet) will undergo a more modern transformation while honoring the resort’s signature Spanish Colonial look and feel.

“There will never be another resort like Bacara built on the California coast,” said Kory Kramer, chief investment officer of Pacific Hospitality Group. “Bacara is one of the great luxury resort destinations, and we are committed to maintaining its world-renowned reputation.”

Highlights of Bacara’s guestroom renovation, designed by Kay Lang + Associates, include:

  • Stylish four poster platform beds with soft flowing linen panels, upholstered head boards, pillow top mattresses, luxury bedding by Frette, and custom-designed embroidered shams and throws
  • iPad minis with a Bacara branded mobile app for ordering room service, spa, valet and restaurant services (coming November 2015)
  • 48-inch LED TVs with advanced entertainment systems that can be customized for groups and weddings
  • Four-fixture marble bathrooms with deep soaking tubs, and warm walnut bathroom vanities with added storage
  • Locally-inspired art work featuring contemporary watercolor seascapes and vintage Santa Barbara photography
  • Charge-all charging devices

“From a design perspective, we wanted to respect the charm and grace of the property’s Mediterranean style, while artfully infusing modern amenities and current technology,” said Kay Lang, president and CEO of Kay Lang + Associates. “The furnishings are comfortable, but still offer romantic textures, patterns and finishes in keeping with the refinement of Bacara.”

Additionally, the new guestrooms will further complement the resort’s sustainability efforts, which include:

  • Gently used bars of soap and bath amenities are sanitized, recycled and distributed to families in need via the Clean the World program
  • Automated lighting and climate controls, which significantly aid energy conservation
  • Donated bed and bath linens are repurposed into medical bandages by Direct Relief, one of the largest natural disaster relief organizations in the world
  • New TV entertainment systems and iPads allow in-room compendiums and other resort collateral to go digital, saving paper
  • Outside each guestroom villa, water fountains have been transformed into beautiful water-wise works of art, replacing the water in each fountain with succulents, agaves and hand-blown glass